XXXChurch: and it is for real... or is it?

While investigating the web for my on-going mini-project on kittens and masturbation, I have stumbled upon this website which is as earnest as it can get, though it took me quite a while to overcome my suspicion of a sendup (I am still not 100% convinced). Well, how can you take seriously an ad that reads: "Christmas is better without porn" or "Say No Ho to Butt Cheeks and G-Strings"? Well, visit the site www.xxxchurch.com and decide for yourself. Click on images enlarge them.